Welcome to xelf!
Founded and incorporated in 2005 by personal trainer Damian Lockhart, Xelf has remained true to its vision of empowering people to live an active life that they enjoy. Xelf is the word ‘Flex’ spelt backwards because the only lasting results come from within. As exercise coaches/personal trainers, we aim to not only provide our members with temporary exercise motivation, but also to create internal motivation and independence within them. Xelf has acquired a beautiful new private fitness studio on 1 West Ave S as of January 2015.
“We exist to empower people to live active lives they enjoy, so that the journey is appreciated and the benefits are lived!”
We endeavour to be a unique, highly impactful personal fitness studio, where quality trumps quantity.
EMPOWERMENT – we exist to empower people, primarily through personal training, to love their lives more using exercise as a vehicle
STRENGTH & MOVEMENT ABILITY – required to live an active life long term
EXERCISE AS PLAY – exercise should help you love your life more – use it to seek joy
AUTHENTICITY – we build powerful relationships by being realistic with goal setting & expectation
LEADERSHIP – we model living an active life that can be enjoyed
COACHABILITY – Our coaches coach and have coaches. Xelf is a humble place to be
INDIVIDUALITY – A system of choice and variety within structure that enables you to express yourself and yet stay on track with an exercise regime